David Sirfy's State of the Blogosphere came out recently. What is interesting is that Dose picked up the story and ran with it. On the cover of one of their recent weeklies was the logo of the biggest and best blog search engine: Technorati, along with a full report on page 2 of David Sirfy's findings.

So big media, at least by Canadian standard as Dose is owned by one of the larger media companies in the country, has not only sat up and noticed blogging, but they have used a blog as the primary soruce of their information. This is all backwards. Blogs are supposed to generate their content from big media, not the other way around.

The other thing is that the Dose article mentions that Blogs are not going to be over-taking big media quite yet, because only 4 independent blogs are in the top 10 (or something). The thing is, blogs work on the Long Tail principle. Most good blogs appeal to a smaller number of people due to their topical nature. So while the overall trend is that the large media companies get more hits then Knitting and Kitty Blog X, Knitting and Kitty Blog X gets more hits from people into cats and/or knitting. Well that is my suspicion anyway. People who are into Knitting, The Iraq War, and Pervery will get an RSS feed of a few different knittingblogs, pornoblogs and warblogs, rather then hitting CNN. And this trend will continue. People are mixing up their own news sources, rather then turning to something "authoritative".

We've already seen some interesting things when blogging and big-media intersect. I suspect as blogs get bigger and better, this will only continue.