I ran into another Yet Another Social Networking Software. In their front page, in all its second-level-headline-glory was this:
Store 4 U, Send 2 Your Friends
I won't check it out. I've been soured and sullied from ever going to that site again. It might just be the killer web app, (but I doubt it, it seems like more web2.0 du jour) and I still won't go.