Ian C Rogers is one of the masterminds behind yahoo's new file-sharing-music-drm-thing-a-ma-bob. He has this Blog Entry where:

I thought I'd give you (friends, family, fellow geeks) the real story, human to human, on why you should (or shouldn't) use the new Yahoo! Music Engine.

Except, that it reads like marketing fluff. It is by all means possible that he is just excited about a new product launch. And he does have quite the reputation, in fact, he can't stop talking about it...

FWIW, my name is Ian Rogers. I used to work with Beastie Boys, for their record label Grand Royal, at Nullsoft (where Justin and Tom made Winamp, SHOUTcast, and Gnutella), and most recently had a very small company called Mediacode with my main man Rob Lord (who started IUMA and brought Nullsoft up with Justin).We sold Mediacode to Yahoo! in Dec 2003 and Y! has had us in a cave ever since building the Yahoo! Music Engine and some other stuff we can't tell you about yet.

But down to the reason you're reading this. I'm asking you to ditch Windows Media Player (aka WiMP, sorry John, Mark), Winamp (pour out a little liquor), iTunes (sorry Chris and Steve G), MusicMatch (apologies to my new brothers and sisters), Rhapsody (you were my first for-pay love, ya tramp), and Napster (THROW ANOTHER STACK OF BENJAMINS ON THE FIRE!), and use Yahoo! Music Engine instead. (If you're using Foobar2000, keep on, brother man, I ain't going to war with y'all purists.)

Right okay okay okay. You're beating me over the head with your Old School Hip Street Credibility. The rest of it is basically market-droid-speak.

This blog entry seems to be nothing but advertising. Maybe there is nothing wrong with that, but it does leave a bad taste in my mouth. It's like hearing about people who are paid to loudly discuss a product or people paid to pump up a product in chat rooms and web forums.

Maybe I'll sort out my thoughts about this later. But for now.. Ugh. Time for the mouthwash.